| The marketing game is one which is not always | | | | locations which your demographic will frequent. |
| easy to get ahead in. This is why many | | | | You can set up a deal with the location to give |
| companies will use promotional products to get | | | | away some of your promotional products to |
| their name out there. The important thing when | | | | those who stop by. This way your brand will be |
| advertising in this manner is to make sure that | | | | associated with something that they already |
| you are advertising in such a way which will leave | | | | enjoy. When they look at or use the product, |
| an impression with those you are looking to reach. | | | | they will think about your brand. |
| There are a few different ways in which you can | | | | 6)Make it Last - The longer people hold on to the |
| do this. Below you will find ten different | | | | products you give out, the longer you will stay |
| suggestions as ways in which you can market | | | | fresh in their mind. Consider something like giving |
| your brand in order to get the most out of your | | | | out backpacks at a school campus or visors at a |
| marketing dollar. | | | | golfing event. This is important because you have |
| 1)Target an Event - Your target demographic has | | | | a much better chance of the people actually using |
| certain likes and dislike you should already have | | | | the product rather than trashing it or giving it to a |
| identified. There are different events which will | | | | friend. |
| represent these interests. It is in your best | | | | 7)Make it Interesting - Another great way |
| interest to make sure that you are at these | | | | promotional products can be used to captivate is |
| events with promotional products which are | | | | to make them as interesting as possible. Include |
| relevant to the event. | | | | such things as giving away puzzles or games to a |
| 2)Sponsor an Event - The only thing better than | | | | crowd which will enjoy such products. As they |
| giving away free schwag at an event is if your | | | | spend time working out the puzzle or game they |
| company is the one to sponsor it. This way your | | | | will see your brand. |
| company will be the only one in attendance. Your | | | | 8)Start a Trend - While many companies are |
| name will be on the tickets and it will be on the | | | | giving away magnets, not many are giving away |
| t-shirts people buy. You can still give away | | | | magnets which have a digital image embedded in |
| products at the gate which will serve as a | | | | them. This is a time to be creative and come up |
| reminder of who made the event possible for | | | | with something which is totally unique which the |
| them to enjoy. | | | | rest of the industry will want to follow so that |
| 3)Use a Crazy Giveaway - If you are at a live | | | | they will enjoy the same brand recognition you |
| event and you can get on stage, do so. Ask the | | | | do. |
| audience who wants some free shirts. They will | | | | 9)Get a Celebrity Endorsement - While most |
| get excited and cheer to receive your | | | | companies are looking for a celebrity |
| promotional products. This is your chance to get | | | | endorsement for any product, it is important your |
| people in the crowd to do something really silly or | | | | promotional products include a celebrity which is |
| crazy to get the shirt. This will make the shirt | | | | relevant to the likes of your core demographic. If |
| stand out for the person who did the silly act as | | | | they like motocross, you should get a big name in |
| well as anyone else in the crowd who got one. | | | | the industry to lend their name. |
| 4)Use Quality - One thing most everyone is | | | | 10)Help People Out - Another great way you can |
| expecting when they get something for free is | | | | make a name for yourself by handing out free |
| that it will be cheaply made and it will not last. | | | | stuff is to hand it out in a time of need. Things |
| Surprise them by using a brand name. The longer | | | | like umbrellas with your name on it will make a big |
| the item lasts, the more impressed they will be | | | | difference to those caught in a heavy storm or a |
| with the product and with your service. | | | | hurricane. The more severe the event, the more |
| 5)Target a Location - There are different | | | | they will remember your kindness. |