| Yanik Silver | | | | In response to the demand for his advice, Corey |
| Yanik Silver is a well respected copywriter and | | | | founded the Internet Marketing Center, where he |
| consultant who specializes in selling tools to | | | | taught techniques and strategies that stemmed |
| marketers. Before Yanik Silver got involved with | | | | from his own experience. His Internet marketing |
| direct marketing, he sold medical equipment. Yanik | | | | guide is sometimes described as the "Internet |
| Silver has a great reputation in the world of | | | | Marketing Bible". Rudl's articles appeared in |
| marketing. Yanik Silver also provides excellent | | | | publications such as Entrepreneur.com, the U.S. |
| customer service unlike many others. Unlike a lot | | | | Small Business Administration's, the Direct |
| of the big players, Yanik answers his emails in a | | | | Marketing Association, Marketing Profs, |
| timely manner and he's very polite. He actually | | | | Opportunity World, Money 'n' Profits, Dig-IT Now, |
| answers questions himself which is unheard of in | | | | and Home Business Journal. |
| this industry. It's nice to see a marketing | | | | Rudl had an untimely death as a motocross driver, |
| instructor who is actually humble these days like | | | | winning a 2002 Vancouver Molson Indy sports car |
| Yanik. Yanik didn't just pop up on the internet | | | | event. On June 2nd, 2005, Rudl rode in a 2005 |
| overnight and get instant success. Actually, he | | | | Porsche Carrera GT driven by Benjamin Miles |
| was already an excellent copywriter before he | | | | Keaton, on a San Bernardino county track that |
| even arrived to the internet scene. Yanik Silver | | | | was also being used by a local Ferrari sports club. |
| ran quite a few successful marketing campaigns | | | | When Keaton tried to avoid a queued car, the |
| back when he was selling medical products offline. | | | | Porsche went out of control, left the inside track |
| | | | and careered onto the grass, hit a barrier at an |
| Corey Rudl | | | | estimated speed of 100mph and caught fire at |
| Corey Rudl (1970-2005) was a Canadian, and | | | | 10:40 a.m. Rudl was the passenger and died at the |
| founder and President of The Internet Marketing | | | | scene. The driver, Benjamin Miles Keaton, 39, was |
| Center. He was also an author, speaker, and | | | | airlifted to Loma Linda University Hospital, where |
| software producer. Rudl started his first online | | | | he died about an hour later. Both men were not |
| business in 1994, turning it into a multi-million-dollar | | | | burned but died of crash injuries, even though |
| business based on Internet marketing strategies. | | | | both were wearing helmets and safety belts. |