| type="text/javascript"> ch_client = "articlealley"; | | | | The game is fun but it also has educational value, |
| ch_type = "mpu"; ch_width = 590; ch_height = | | | | developing players' knowledge of Napoleonic |
| 250; ch_non_contextual = 4; ch_noborders = 1; | | | | history and naval activity. â I saw a gap' |
| ch_vertical ="premium"; ch_sid = "590x250 Article | | | | says Peter, âwhen I couldn't find an |
| Mixed Top"; ch_alternate_ad_url = " var | | | | interactive, multi-player game that featured |
| ch_queries = new Array( ); var | | | | pirates after watching Pirates of The Caribbean & |
| ength)); if ( ch_selected < ch_queries.length ) { | | | | series such as Hornblower on the TV. This is a |
| ch_query = ch_queries[ch_selected]; } NI | | | | real area of interest for both boys & girls!' |
| schoolboy takes on the internet gaming industry | | | | Peter is primarily focused on gaining users from |
| Game launched in July already a hit with 10,000 | | | | his target market of 8-12 year old boys, and |
| users | | | | knows his market well given that he's just about |
| A local entrepreneurial schoolboy has successfully | | | | to start secondary school himself. However, he |
| launched his first game in the highly competitive | | | | has been pleasantly surprised to find the game |
| internet gaming market, with 10,000 users in its | | | | has a wider appeal. |
| first month. | | | | Peter explained; "We've asked older players what |
| âBuccaneers and Lobsters' was | | | | they think of the game and the feedback is good. |
| developed over the last eight months by 11 year | | | | We also have a growing following on Facebook |
| old Peter FitzGerald from Crumlin, Co. Antrim. The | | | | from women, which is something I didn't expect." |
| game, which is set on the high seas during the | | | | Peter thoroughly researched his market and a |
| Napoleonic Wars, asks players to use their skill | | | | key focus on the marketing strategy was to |
| and judgement to build and develop a fleet of | | | | make the game educational, and Peter's team |
| warships in order to dominate the seas, in | | | | have used related material linked to Wikipedia, |
| competition with other online players and teams. | | | | You Tube and Facebook. |